S/O YELLOW is a specialty coffee roastery known for its bold, distinctive flavors. To highlight the diversity of its product range, Icarus Agency developed the concept of the "Coffee Journey"—a narrative where each flavor is named after a famously coffee loving city, capturing its unique character and global inspiration.
The packaging design was crafted to be flexible for various flavor profiles and collaborations, while also honoring the founder’s African heritage through visual storytelling.
As part of the creative team, I designed five intricate, paper-crafted dioramas—each representing one of the featured cities. These detailed scenes were made to seamlessly integrate into the packaging, adding a tactile, immersive layer to the unboxing experience for special events and the promo toolkit of the brand.
The project received a Bronze Award from the Art Directors Club of Europe (ADCE), and I’m proud to have played a role in bringing this campaign to life.
Credits:
Creative Director: Patrick Leiber, Lukas Proksch
Art Director: Patrick Leiber, Lukas Proksch
Designer: Patrick Leiber, Lukas Proksch
Photographer: Camillo Büchelmeier
Paper Art: Ollanski
Award winning package design
QPR - Quick Process Recap
